100 NUMBERS YOU NEED TO KNOW

INTERNET USAGE

POPULATION

E-COMMERCE

ADVERTISING

E-mail messages sent worldwide in 1995: 101 billion. In 2000: 2.6 trillion. In 2005: 9.2 trillion.¹

Number of people who have personalized a Web site: 34.4 million. Registered at a site: 47.1 million.²

27.4 million Americans used chat and instant messaging from home in March. 6.5 million used it from work.³

Americans who had access to the Net, but no longer plan to surf: nearly 12 million.⁴

In April, more than half a million porn sites lured nearly 18 million Americans.⁵

44 million Americans watch TV while surfing the Web.⁶

70 percent of people online seek out entertainment-related content.⁷

People who will purchase music on the Net in 2000: 20.7 million, or 17 percent of Net users. In 2005: 76 million, or 39 percent of Net users.⁸

Global population in 1999: 6 billion. Net users: 300 million. Percent online: 5.⁹

Americans online in 2000: 122 million, or 44 percent. 2005: 194 million, or 68 percent.¹⁰

80 percent of people in households earning more than $75,000 have Net access, but just 31 percent of those in homes that earn less than $30,000 have access.¹¹

50.4 percent of the U.S. online population is female.¹²

U.S. workers with Web access at work in 1999: 63 percent. 2000: 70 percent. 2004: 85 percent.¹³

98 percent of people in Asia, 98 percent of people of Latin America and 99.5 percent in Africa are not online.¹⁴

Number of U.S. home customers of high-speed DSL or cable modem access: 3.1 million.¹⁵

The number of global wireless surfers in January 2000: 6 million. In 2005: 484 million.¹⁶

E-commerce represented 1.4 percent of total retail sales in 1999 and will be 2.4 percent in 2000.¹⁷

U.S. business-to-business e-commerce will rise to $6.3 trillion in 2005, from $336 billion in 2000.¹⁸

U.S. consumer e-commerce is expected to reach $45 billion this year. In 2005: $269 billion.¹⁸

U.S. online adults who shop on the Net: 56 percent.¹⁹

E-commerce this holiday season may hit $11.6 billion in the U.S., up 65 percent from $7 billion during the 1999 season.²⁰

Without e-commerce taxation, 5 percent of U.S. sales tax revenues in 2003 may go uncollected. ²¹

Online small businesses with e-commerce in 2000: 34 percent. In 2003: 49 percent.²²

Kids and teens are expected to spend $4.9 billion online in 2005.²³

Over the past four years, Internet ad spending has grown to 23 times 1995 levels. In the early days of TV, ad spending grew only five times over its first five years.²⁴

Net ad spending in the first half of 2000: first half of 2000: $4.1 billion. 2000 total: $8 billion.²⁵

Internet ads will be 4 percent of total ad spending this year; 10 percent by 2004.²⁶

Almost 4,600 sites and networks sell ad space.²⁷

About 5,700 companies are advertising online. An estimated 75 percent of these are Internet firms.²⁸

Most ad spending - 71 percent - goes to the top 10 sites. The top 100 sites net 91 percent of total spending.²⁵

Half of Net ad spending went to banner ads in the second quarter of 2000. That's down 57 percent from 2Q99.²⁵

NET FINANCE

NET WORKFORCE

WEB GROWTH

The Standard 100
gained 28 percent
between Jan. 1
and March 9, its high. From
January to November, the index was down
69 percent.²⁹

In 1999
Internet
companies had revenues of
$524 billion, up from $323
billion in 1998. ³⁷

Of the 2.6 percent increase in U.S. labor productivity between 1996 and 1999, 1.5 percent was directly
related to information technology.³⁰

There were 220 Internet-related IPOs in the first three quarters of 2000, which
raised $32 billion.³¹

Out of a 5
percent
improvement
in
U.S. production of
goods and services in 1999,
1.6 percent was attributable to information technology.³⁰

Amount of venture capital raised by Internet-related companies in 2Q00: $22.7 billion; in 3Q00: $18.3 billion. Decrease: 19 percent.³²

E-commerce is
expected to represent 4.4 percent of the U.S. gross domestic
product by 2002.³⁴

Number of rounds of venture funding
raised by Net companies in
the second quarter of
2000: 1,266;
in 3Q00:
1,182. Decrease: 7 percent.³²

25 percent of U.S. online
adults have Internet
banking
accounts and
21 percent
have Internet brokerage accounts.³⁵

Median prevaluation
of e-commerce companies receiving
venture capital
in the fourth quarter of
1999: $108 million; in
2Q00: $21.5 million. Decrease: 80 percent.³²

This year 35 million
Americans filed
their income taxes electronically. That's up 17 percent from
the 29 million who
did so
during
1999.³⁶

19,953 employees
lost their jobs from 220 Internet companies from January through
October. ³⁹

There were
2.5 million Internet Economy workers
in 1999. The
Internet Economy workforce grew 36 percent from 1998
to 1999.³⁷

The 5.3 million
people
working in the
information
technology
industry in 1998
earned almost
double
the salary of non-IT workers.³⁸

Jobs that are
currently
found through the
Internet: 4
percent.⁴⁰

Median cash compensation
(salary plus bonus
and commission)
for an Internet Economy worker: $83,000.⁴¹

Average cash
compensation
(salary plus bonus
and commission) of
a CEO at a public Internet company: $325,861.
Average percent
ownership: 9.4
percent.⁴²

Net economy
workers with
stock options:
55 percent. Median
number of stock options
owned:
6,000.⁴¹

Internet Economy
workers who are very satisfied with their
jobs: 51 percent.⁴¹

Number of
Web pages: 2.7
billion.
Growth rate:
5 million pages
per day.
Estimated number of Web servers: 6 million.⁴³

New domain names
registered each
week: 368,200.⁴⁴

Number of
computer security break-ins reported in 1996: 2,573. Number reported in
first three quarters
of 2000: 15,167.⁴⁵

33 percent of the 51 million ISP accounts held with the top 10 U.S. providers are free.⁴⁶

Only 66 percent of
Web addresses
lead to live
sites.⁴⁷

Number of
streaming-media
links in Dec.
1999: 1 billion.
In June 2000:
2.8 billion.⁴⁸

69 percent of all
domain names
have been registered
through the
U.S.⁴⁹

Number of Web
pages indexed by
the most comprehensive
search engine:
1.6 billion.⁵⁰

¹IDC, SEPT. 2000; ²CYBER DIALOGUE FROM A SECOND-QUARTER SURVEY, 2000; ³MEDIA METRIX, MARCH 2000; ⁴PEW INTERNET AND AMERICAN LIFE PROJECT, SEPT. 2000; ⁵NIELSEN NETRATINGS, APRIL 2000; ⁶DATAQUEST, JUNE 2000; ⁷CYBER DIALOGUE, JUNE 2000; ⁸JUPITER RESEARCH, JULY 2000; ⁹ANGUS REID, APRIL 2000, AND THE UNITED NATIONS POPULATION DIVISION, 1998 REVISION; ¹⁰JUPITER RESEARCH, SPRING 2000; ¹¹PEW INTERNET AND AMERICAN LIFE PROJECT, OCT. 2000; ¹²MEDIA METRIX AND JUPITER RESEARCH, JULY 2000; ¹³CAHNERS IN-STAT GROUP, AUG. 2000; ¹⁴WORLD BANK, SPRING 2000; ¹⁵TELECOMMUNICATIONS REPORTS INTERNATIONAL, JUNE 2000; ¹⁶OVUM, APRIL 2000; ¹⁷COMMERCE DEPARTMENT AND THE BOSTON CONSULTING GROUP, SPRING 2000; ¹⁸JUPITER RESEARCH, OCT. 2000; ¹⁹ROPER STARCH, OCT. 2000; ²⁰JUPITER RESEARCH, SEPT. 2000; ²¹GENERAL ACCOUNTING OFFICE, AUG. 2000; ²²IDC, MAR. 2000; ²³JUPITER RESEARCH, SEPT. 2000; ²⁴THE STANDARD BASED ON DATA FROM JUPITER RESEARCH, INTERNET ADVERTISING BUREAU, MCCANN-ERICKSON, NIELSEN MEDIA RESEARCH, VERONIS SUHLER, FORRESTER RESEARCH AND RADIO ADVERTISING BUREAU; ²⁵INTERNET ADVERTISING BUREAU; OCT. 2000; ²⁶VERONIS SUHLER, JULY 2000; ²7ADKNOWLEDGE, SPRING 2000; ²⁸ADRELEVANCE, OCT. 2000; ²⁹BLOOMBERG; ³⁰COMMERCE DEPARTMENT, JUNE 2000; ³¹THE STANDARD BASED ON DATA FROM IPO.COM; ³²VENTURE ECONOMICS, AUG. 2000; ³³WEBMERGERS.COM; ³⁴UNIVERSITY OF TEXAS FROM THE KEENAN REPORT AND MORGAN STANLEY DEAN WITTER, SPRING 2000; ³⁵JUPITER RESEARCH, SEPT. 2000; ³⁶IRS, OCT. 2000; ³⁷UNIVERSITY OF TEXAS, CENTER FOR RESEARCH IN ELECTRONIC COMMERCE; ³⁸COMMERCE DEPARTMENT; ³⁹THE STANDARD'S DOT-COM LAYOFF TRACKER, OCT. 2000; ⁴⁰FORRESTER RESEARCH, FEB. 2000; ⁴¹THE STANDARD'S INTERNET WORKFORCE COMPENSATION STUDY, SEPT. 2000; ⁴²PRICEWATERHOUSECOOPERS, JULY 2000; ⁴³NEC RESEARCH, OCT 2000; ⁴⁴NETWORK SOLUTIONS, NOV. 2000; ⁴⁵COMPUTER EMERGENCY RESPONSE TEAM (CERT), 3Q00; ⁴⁶TELECOMMUNICATIONS REPORTS INTERNATIONAL, JUNE 2000; ⁴⁷NETWORK SOLUTIONS, OCT. 2000; ⁴⁸ALEXA INTERNET, JUNE 2000; ⁴⁹NETWORK SOLUTIONS, AUG. 2000; ⁵⁰SEARCH ENGINE WATCH, JULY 2000